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For Tasia Malakasis, owner of Fromagerie Belle Chevre in Elkmont, one camping trip from her scouting days stands out. “We stayed in a camping lodge with totem poles and Native-American symbols. I was most excited about my new sleeping bag. It was blue and white like clouds in the sky! I LOVED it…the sleeping bag, that is. I am embarrassed to say that I remember my camping accessory more than the trip itself. I don’t think I camped again until I was 30!”

In this recipe, Tasia uses one of her products, Belle Chevre Fromage Blanc (a creamy fresh goat cheese) as her cheesecake base. Click here for the complete recipe.

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Southern Belle Chèvre Tasia Malakasis, a Huntsville, Alabama, native with a prepossessing smile, says that for most of her life, “all I ever wanted to do was leave the South. I just wanted to go out and experience new things, new people.”

"Since she’s taken over, she’s ramped up Belle Chèvre’s production and sales, getting her cheese into mainstream stores such as Harris Teeter. But her products are better known in New York City than they are below the Mason-Dixon Line."

"Her latest concoction is a chèvre with bourbon-soaked pecans, inspired by a few mint juleps one night. “We’re trying to be whimsical, and we’re proud of the fact that it’s made in Alabama,” she says, having joyfully arrived, after all her exploring, where she started."



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Southern Living's Alabama People & Places - April 2008

"Tasia Malakasis creates award-winning cheeses at Belle Chèvre in Elkmont, Alabama. The creamery's products have won more than 50 national awards."
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BELLE CHÈVRE FEATURED IN FANCY FOOD & CULINARY PRODUCTS 'PERFECTLY PATRIOTIC CHEESE' - Feb 2008

"Cheese from Alabama? A former technology executive recently bought this goat-cheese creamery and is producing fun and irreverant cheeses."
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ARTISAN CREAMERY BELLE CHÈVRE
LAUNCHES PLAYFUL BRANDING CAMPAIGN
IN RESPONSE TO TRENDS

Belle Chèvre, the internationally acclaimed artisan goat cheese creamery has gotten a brand makeover.  This summer will see the debut of a new logo and packaging as well as a completely revamped website, www.bellechevre.com. All new packaging will soon be seen at upscale retailers including Dean and Deluca and the Cheese Store of Beverly Hills as well as in larger outlet carriers like Whole Foods Market.

The new look, created by The Morrison Agency, a branding agency in Atlanta, features a modern font, bright colors and whimsical artwork of Belle, the company mascot.  The look and the tone of the campaign is “fun and approachable” says Tasia Malakasis, Belle Chèvre’s new owner.   “The snob appeal is gone.  People are incorporating what used to be ‘specialty foods’ into their everyday lives, and are having more fun with the experience.”

Five varieties of Belle Chèvre are currently available, including the traditional Montrachet-style logs (available with fourteen different herbs); a Tuscan Chevre marinated in olive oil and sun-dried tomatoes; medallions; crumbles; and spread-able Fromage Blanc.  Malakasis plans to expand the company’s lines to include truffles made with goat cheese as well as goat cheese straws and other products that will compliment a cheese tray. 

 “We want our brand to reflect the current trends,” Malakasis says.  “Consumers are more educated about how and where food products are made.  They are wiling to seek and pay a premium for organic, “slow food” and artisan products because they know how much better tasting and healthier they are than mass-produced. ”   Malakasis continues, “High-end goat cheese is enjoying an unprecedented popularity, and not just with gourmands.   I liken the cheese industry today to what the American wine industry was 15 years ago.  What used to be hard-to-find and intimidating is now readily available in many varieties and flavors, with limitless serving and cooking opportunities.   Our cheese has been served at The White House as well as an accompaniment to crackers at Super Bowl parties.”

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